Online dating website plan

So much so that he quit his ,000-a-year job after a few months to start Group Encounters, a social organization, using the ,000 his father had given him to pay off school loans.

While de Lasa went to Barnes and Noble to research how to write a business plan, Graham Mc Aden, 28, a public relations account executive for consumer products such as Burger King, languished at his job and told friends about the "socializing service" he dreamed of opening.

"Often, online dating is associated with newspaper personals," says Will Bunker, 30-year-old CEO and co-founder of One-and-Only.com, an online dating site in Dallas.

The service, which organizes outings such as rock climbing and swing dancing for singles, sends its members a monthly calendar detailing upcoming events.

"From a sociological perspective, single people have a greater need today for some sort of formal intermediary in the dating process.

They get married later in life, so they don't have the thriving social network of the college campus or club scene available to them.

"I wanted the site to be cool, hip, colorful and fun," she says.

"Jews who are already involved in Judaism will go anywhere on the Internet to get the information they need, but you have to make a special effort to appeal to young people and nonaffiliated Jews."Online personals also appeal because of their low cost.

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